De Benguela launches its new website on Shopify

At the annual "De Benguela Inova" event, the De Benguela brand presented its main updates and innovations, marking a significant moment in the company's trajectory. This year, the highlight was the launch of its new website, developed by Alce Rocks. This event not only symbolizes the brand's growth and evolution but also reinforces its commitment to excellence and innovation.

About De Benguela

De Benguela is a pioneer in Brazil in offering specialized solutions for kinky and curly hair, standing out as the first store in Brazil specializing in different natural kinky hair textures for extensions and weaves. The brand not only provides beauty products but also acts as a vector of self-esteem, helping people break beauty stereotypes and rediscover their true essence.

De Benguela's product offering includes natural hair perfectly adaptable to clients' textures, as well as a complete line of cosmetics and innovative solutions for kinky hair care. With a commitment to authenticity and well-being, De Benguela is more than a brand: it is a symbol of empowerment.

Migration to Shopify 

After seven years using a free platform that allowed the brand's evolution and recognition, De Benguela decided it was time to evolve. The migration from the Wordpress e-commerce platform to Shopify was motivated by the need for a more functional website, providing a smoother shopping experience for customers and greater operational autonomy for its team.

As De Benguela grew, so did the challenges and the need for more advanced innovations. It was essential to find a robust platform that not only kept pace with the brand's accelerated growth but was also ready to support future and continuous improvements. Previous problems, such as an unintuitive shopping cart, slowness, and lack of autonomy, highlighted the urgency for a more efficient and scalable solution.

This need led De Benguela to choose Shopify, a consolidated leading platform in the e-commerce market. Shopify facilitates the launch and management of online stores, allowing savings in development and maintenance costs and offering excellent shopping experiences. With the largest ecosystem of partners and solutions in the market, Shopify offers a secure, scalable, and efficient cloud infrastructure, ideal for businesses of any size.

Alce Rocks and De Benguela

To ensure an excellent project, De Benguela partnered with Alce Rocks. Alce is one of the highest-rated Shopify platform agencies and the first in Latin America to receive Shopify Plus Partner certification.

This partnership included full consultancy support, ranging from initial planning to development and continuous project monitoring. At Alce Rocks, we had a clear challenge: to develop a customized website that perfectly met De Benguela's needs, ensuring a secure, efficient, and uninterrupted migration.

New Website: Discover the main changes

It was 9 months of intense dedication by the team and much love for the project, which also included a complete brand refresh. Everything needed to be new, so, in addition to the new platform and website, the brand also underwent a visual identity reformulation, which even impacted the photos — there were more than five sessions, resulting in about 8,000 images. Every detail was thought and rethought with the aim of creating an excellent and engaging shopping experience for customers.

The new visual identity was designed to reflect De Benguela's values and essence, with every element, from the color palette to the website layouts, carefully chosen to capture attention and convey the brand's message.

Below, we provide a preview of before and after, but we highly recommend you visit De Benguela's new e-commerce.

Homepage - Before and After:

Benefits for the Team

The new website offers greater autonomy for the team, with tools that allow better analysis and integration, facilitating daily management and improving operational efficiency.

Benefits for Customers

For customers, the website was rebuilt to provide faster interaction, and the purchasing process was optimized for a fluid and unobstructed shopping journey.  

De Benguela's product page, for example, now displays variants with detailed icons and illustrations of textures. This new configuration allows customers to locate and select their preferred texture, length, color, and weight with a simple click, significantly facilitating the search for specific products. 

Every product on the site now comes with complete information, a FAQ section, and suggestions for similar products. This helps customers have all the information they need to make good choices. Additionally, the latest news is highlighted so customers don't miss recent releases.

Product Page - Before and After:

Loyalty Program: De Benguelovers

A new loyalty program has been launched, De Benguelovers, the first in the hair industry to convert every real spent into cumulative points on the website. This program reinforces De Benguela's commitment to customer relationships, rewarding loyalty.

Personalized Quizzes

Addressing the specific needs of De Benguela's clients, we developed personalized quizzes:

1) Texture Quiz: Is an essential tool, especially for clients who are going through hair transition and are still getting familiar with their hair's natural characteristics. The Quiz helps to understand your texture, aiding in the correct product choice.

2) Method: During hair transition, it's common to face doubts about how to care for new hair textures that emerge when chemical treatments and styles that modify natural texture are abandoned. This quiz helps understand which method is best according to the experience the client wants to have.

With the redesigned website, we focused on an intuitive and customer-centric user experience. This not only facilitates navigation and improves usability, enhancing user satisfaction and decreasing abandonment rates, but also strengthens De Benguela's presence in a highly competitive market, significantly increasing conversion rates.

We are proud of our partnership with De Benguela and the results we have achieved together.

We can help you!

Alce Rocks is one of the first agencies to debut in the Shopify Plus Partner category in Latin America and is among the highest-rated Shopify agencies!

Your project can count on our consultancy every step of the way, including migration, planning, design, custom solution architecture, development, and continuous monitoring.

Contact us through the form today to learn more about how we can help your company grow with Shopify!