It was in this context — and based on the work Alce Rocks had already been doing within the Shopify ecosystem — that we were invited by the Shopify team to test the features of the App Shop. The idea was simple: to explore possibilities, understand user behavior, and play around with the Shop Minis format.
📝 A Shop Mini for creating and sharing product lists within Shop.app.

What are Shop and App Shop?
Shop (shop.app) is Shopify's consumer-focused shopping app. It centralizes brands, products, orders, and experiences in one place, acting as a hub for discovery, tracking, and repeat purchases.
Within Shop, there are interactive mini-experiences designed to enhance the user journey. Unlike traditional apps, Shop Minis:
- They work directly within the Shop.app.
- They do not require new downloads.
- They are mobile-first.
- They operate at strategic moments in the buyer's journey.
The App Shop is not just a catalog of features. It's a strategic layer of experience , designed to enrich the relationship between consumers and brands.
Why is App Shop strategic for Shopify merchants?
For merchants, the App Shop represents an important evolution of the Shopify ecosystem. It allows brands to be present before conversion , at the moment when the purchase intent is still being formed.
In practice, this means:
1. Presence at the moment of discovery
The retailer starts appearing when the consumer is exploring ideas, saving products, and evaluating options — not just at the final click.
2. Access to users with high intent.
Shop.app users are already in the buying process. They use the app to track orders, discover brands, and buy quickly, which generates more qualified traffic.
3. Increased brand recall and repeat business.
Shop.app is part of the consumer's daily routine. Being present in this environment increases points of contact and reduces exclusive dependence on paid media.
4. Native experiences with less friction
Everything happens within a mobile-optimized flow for conversion, reducing friction between discovery and purchase.
With Shop Pay , the store gains accelerated checkout without needing to change its design or internal processes — simply activate it.
After the first purchase, the customer can save their data and, in subsequent purchases, complete the checkout in just two steps .
Those who use the Shop app also receive personalized recommendations based on their purchase history.
App Shop unites intent, experience, and conversion within the same ecosystem, driving sustainable growth.
What is Listus?
Listus is a Shop Mini created to help consumers:
- 📋 Create custom product lists
- 🛍️ Plan your shopping with more organization
- 💡 Discover relevant products and recommendations
- 🔗 Share lists with friends, family, or partners.
Everything happens without leaving the Shop.app , in a fluid and integrated way with the shopping experience that the user already knows.
The goal of Listus is simple:
Transform the way people organize and share purchase intentions.
Why create shopping lists within Shop?
In practice, many purchasing decisions are not individual. They involve conversations, comparisons, suggestions, and validations—whether for:
- Family shopping
- Gift planning
- Wishlists
- Recurring purchases
- Ideas for special occasions
Before Listus, this process typically took place outside of the shopping environment, in notes, messages, or disconnected apps.
With Listus , the list lives in the same place where the purchase happens .
How Listus works in practice
Within the Shop.app, the user can:
- Create a list in just a few clicks.
- Add discovered products to the Shop
- Organize items in a simple way.
- Share the list with other people.
- Return to the list whenever you want to review or purchase.
All this in a lightweight, fast experience designed for mobile.
Where to find Listus
Listus is now available in the Shop Mini app and can be accessed directly via the Shop Mini link:
👉 https://shop.app/mini/listus-hog3
Simply have the Shop app installed to start creating lists and organizing your next purchases.
A new step within the Shop ecosystem.
The launch of Listus on the App Shop represents more than just a new feature: it's a step towards more organized, collaborative, and human shopping experiences .
We can help you.
Alce Rocks operates directly within the Shopify ecosystem , creating strategic solutions that impact the shopping experience, conversion rates, and the evolution of e-commerce operations.
We are one of the first companies in Latin America to operate on Shopify Plus and we actively participate in the development of apps and solutions used by merchants and end consumers on a global scale within Shopify.
If your project involves Shopify, growth, product, or new shopping experiences , talk to us.
👉 Get in touch and find out how Alce Rocks can contribute within the Shopify ecosystem.