If you sell through Mercado Shops, you must have already received the news: the platform will be shut down on December 31, 2025. Until then, sellers can continue to operate normally, but after that date, they will need to seek new solutions to maintain their digital presence.
The question now is not just where to sell, but how to ensure that this change brings growth to your business.
If you want to migrate without losing customers, traffic, and revenue, keep reading.
🚨 What happens after Mercado Shops ends?
Mercado Livre will offer an alternative called "Minha Página" (My Page), a personalized space within the marketplace where sellers can highlight their products, create promotional banners, and offer exclusive coupons. However, this alternative does not allow integration with other e-commerce platforms. Since Thursday (16th), new users have been unable to create a new Mercado Shops account and are directed to create new pages instead.
📌 How does it work?
✅ 3-month free trial
✅ Afterwards, a fixed cost of R$ 99/month
Source: https://vendedores.mercadolivre.com.br/nota/mercado-shops-2025.
If your goal is just to keep selling on Mercado Livre, this might be a viable option. But if you want independence, control over your audience, and a higher profit margin, it's time to think bigger.
Why is now the best time to create your own e-commerce?
Having an independent e-commerce goes far beyond just continuing to sell. It gives you:
- Freedom to set prices and marketing strategies
- Full control over your brand and customer experience
- Access to customer data to better understand their purchasing behavior Personalized campaigns and loyalty programs Multichannel integration, selling simultaneously on Mercado Livre, social media, and your own store
Reliance on a single channel can be a risk to your business growth. Now, more than ever, it's time to expand your operations.
Do you operate at a high scale and want to understand which platform makes the most sense for your business? Alce can help you find the best solution for your store. Talk to us and discover how to migrate to your own e-commerce without headaches! 🚀
⚠️ Cautions Before Choosing an E-commerce Platform
Before migrating your store, it's essential to evaluate a few points to avoid future problems. Here are 5 crucial factors you need to consider when choosing your new e-commerce platform:
1. Ease of Integration with Marketplaces
If you intend to continue selling on Mercado Livre, your new platform needs to allow for easy integration with the marketplace. Shopify and Nuvemshop already offer this functionality in a simplified way.
2. Visible and Hidden Costs
The cheapest plan is not always the best choice. Analyze transaction fees, costs with additional apps, order limits, and technical support before deciding.
3. Technical Support and Community
Having efficient technical support can make all the difference when it comes to solving problems. Platforms with quick support and an active community make your daily life easier.
4. Customization and Flexibility
Each store has its own needs. Make sure the platform offers customizable templates, freedom for checkout adjustments, and features to improve the customer experience.
5. Long-Term Growth
Choose a platform that keeps up with the evolution of your business. Shopify, for example, allows you to start with a more affordable plan and scale to more robust plans as your store grows.
📌 Before deciding, analyze your operation, perform tests, and consult specialists. If you operate at a high scale and need help choosing the best solution for your e-commerce, Alce can guide you through this transition!
The risk of migrating without planning
Migrating an online store may seem simple, but the truth is that a poorly executed change can be costly. It has happened to many companies: after changing platforms, sales dropped, traffic plummeted, and customers disappeared. All because there was no planning in the transition.
Without a well-defined strategy, some problems are almost guaranteed:
- Drop in organic traffic because Google does not recognize the new store.
- Loss of customers and important data without a structured backup.
- Errors in checkout and navigation, directly affecting conversions.
- Difficulty recovering search engine rankings.
Migrating from Mercado Shops? How to ensure a smooth transition without losing traffic and sales
Before changing platforms, it's essential to understand what works well and what can be improved. And that's exactly where the migration audit comes in.
A pre-migration audit ensures that your new store is built correctly from the start, avoiding rework and reducing risks. The goal is to map bottlenecks in the current operation, correctly structure data, and define a strategic plan for the transition.
The post-migration audit, however, is crucial to ensure that everything is working flawlessly, preserving traffic, SEO, and user experience. We evaluate performance, indexing, and conversion, identify necessary adjustments, and provide strategic recommendations so your store is 100% optimized to grow and sell more.
📢 Are you migrating from Mercado Shops and don't want to take risks? Our consulting audit in UX, SEO and CRO to identify opportunities, risks and essential adjustments, avoiding losses and preparing your store for sustainable growth. Talk to us and avoid headaches! 🚀
🔹 Platforms recommended by Mercado Livre itself
For those who want to structure an independent e-commerce, Mercado Livre recommends platforms such as Nuvemshop, Shopify, WooCommerce, VTEX, and Loja Integrada. These solutions offer autonomy, personalization, and flexibility, allowing sellers to create stores with their brand identity, without being restricted to a single channel.
Among the available options, Shopify and Nuvemshop stand out for their ease of use, simplified integration with Mercado Livre, and advanced features for growing online stores. Both platforms are leaders in Latin America and allow for a smooth transition for those who want to scale their business.
Marketplace + own store: The ideal balance for growth
Mercado Livre will continue to be a strategic channel for customer acquisition, but combining sales on the marketplace with your own e-commerce is the smartest path for sellers who want to grow sustainably. This approach allows you to:
🚀 Attract new customers through the marketplace, but convert them to your own store in the future
🚀 Build direct relationships with consumers, without intermediaries
🚀 Increase profit margin, without depending on the fees and rules of a single channel
With the end of Mercado Shops, sellers have two possible paths: remain within the Mercado Livre ecosystem or take this opportunity to structure their own e-commerce and expand their brand. If you want to pursue growth, now is the time for this transition.
❓ FAQ – Frequently Asked Questions about the end of Mercado Shops and migration to one's own e-commerce
1. What will happen to Mercado Shops?
Mercado Shops will be shut down on December 31, 2025. Until then, stores will continue to function normally. After that date, all Mercado Shops stores will be permanently deactivated, and sellers will need to seek alternatives to continue selling online.
2.What happens to my products and orders after Mercado Shops ends?
- Products: Your listings on Mercado Livre will remain active, but the store within Mercado Shops will be deactivated.
- Orders: Orders placed until December 31, 2025 can be managed normally within Mercado Livre.
- Custom domains: If you used your own domain, you will need to configure it on another platform, as it will no longer be automatically redirected.
3. What is "Minha Página" (My Page) on Mercado Livre?
The Minha Página is a new tool from Mercado Livre that will allow sellers to personalize a space within the marketplace to highlight their products.
📌 Key features:
✔️ Customization with banners and images of your brand
✔️ Highlight for products and categories in the storefront
✔️ Possibility to create promotional coupons
💰 Cost: Free for 3 months, then R$ 99/month.
4. Is it worth migrating from Mercado Shops to Minha Página?
The Minha Página can be useful for those who want to remain within Mercado Livre, but it has important limitations:
1. You continue to depend on Mercado Livre and its rules
2. You cannot customize the checkout (payments and deliveries are handled by Mercado Livre)
3. You do not have access to customer data for remarketing and loyalty
4. The profit margin is lower due to marketplace fees
If your goal is to have more control and independence, creating your own e-commerce is the best option.
5. What are the best alternatives to Mercado Shops?
Mercado Livre recommends some platforms for sellers who want their own e-commerce, such as Shopify and Nuvemshop, among other options available in the market.
6. What are the biggest risks of migrating without an audit?
Without an audit, your migration can result in loss of traffic, technical errors, checkout failures, and difficulties in Google indexing. Furthermore, unforeseen problems can compromise user experience, directly impacting conversions.
7. How to avoid drops in traffic and loss of sales during migration?
The secret to a safe migration is to have a solid plan and a detailed audit. Well-executed redirects, adjustments to the site structure, and performance validation ensure that your store continues selling without interruptions.
8. Is my store ready for migration, or might I have hidden problems?
Many sellers only discover structural flaws, disorganized data, and SEO problems after migration, when sales have already dropped. An early audit identifies and corrects these problems before they affect your revenue.
8. Can I continue selling on Mercado Livre after Mercado Shops closes?
Yes! Your listings on Mercado Livre will not be affected. You can continue selling normally within the marketplace, but without the Mercado Shops store structure.
Additionally, consider costs for domain, customization, and digital marketing to attract customers.
Migrating from Mercado Shops? First, understand the real scenario of your store!
Our audit thoroughly analyzes the areas of SEO, CRO, and UX to identify opportunities, risks, and essential adjustments, to understand the real scenario of your store, identifying opportunities, risks, and essential adjustments to ensure a safe migration. Talk to us and avoid headaches 🚀
Want to understand which platform makes the most sense for your business?
Alce can help you find the best solution for your store. Talk to us and find out how to migrate to your own e-commerce without headaches! 🚀